Samsung develops super-reflective LCD for outdoor use

Addressing the needs of countless cellphone and digital camera users, Samsung has unveiled a super-reflective LCD screen that the company says can be read outdoors in bright sunlight. The 1.72-inch display uses silver instead of aluminum as the reflecting metal,
relies on a new reflective lens, and uses transflective panel technology, which makes greater use of natural light.
Samsung rates the display at 100 nits, with a contrast ratio of 220:1 and 50% color saturation. That doesn't quite put it at the same level as a similar display from BOE-Hydis, which claims a brightness level of 260 nits and a 700:1 contrast ratio, but it's still enough of an improvement to make reading a phone number on a cellphone screen an easier task.