When will games get the ad $$ they deserve?

As consumers spend more time consuming games, will game companies take an appropriate share of advertising?
That's the question that interactive entertainment market research firm DFC Intelligence attempts to answer in an article published today.

Unfortunately, they don't ever get around to answering the question, wrapping up the piece with a wishy-washy conclusion. Still, if you're looking for a simple overview of advertising in games, you might find some value in this
"research."