New Screenshot Contest Announced

Blizzard has teamed up with the team behind the latest Dungeons & Dragons movie Wrath of the Dragon God (or, as I call it, D&D 2: It's Gotta Be Better than the First!) to sponsor a new screenshot contest for WoW players. The prizes include a Soundblaster X-Fi Platinum sound card, DVD copies of the film, and more. The official announcement can be found here.

My question is; why aren't they teaming up with the D&D Online game to do this? I guess they know where all the players are...