Israeli service provider Partner goes Kosher

This isn't the first time we've heard of Kosher cellphone services,
but it looks like the trend is growing. Israel's Partner Communications has joined the ranks of competitors such as MIRS, and has announced a Kosher service for Orthodox Jewish customers. No, Kosher cellphones aren't guaranteed to have mouthpieces that contain no pork or shellfish; they're simply phones that have been stripped of all those tempting multimedia offerings, including internet access and text messaging. Partner had apparently resisted offering a Kosher service, which we find kind of puzzling; with a market of as many as 1 million customers demanding a product that your competitors already provide, it seems a little meshuga not to want a piece of it, nu?