UK auction site Hunt For It enables bidding, alerts via SMS

A new auction site has recently gone live in the UK that is touting the ability to bid on items and receive status alerts via SMS as its major selling points.
Hunt For It is trying to offer a more attractive mobile package than eBay by allowing buyers to text in their bids and reminding them not only 10 minutes before a given auction is scheduled to end, but anytime someone outbids them, and even lets them setup keyword alerts for notification as soon as a matching item is listed.  Sellers benefit too,
as they can MMS pictures taken with a cameraphone directly to their listings, and they also receive a cut of the SMS
proceeds anytime someone bids on their items with a text message. All this convenience doesn't come free, though- Hunt For It charges buyers one pound for each text relating to a new item and 25 pence for all other messages, on top of regular carrier fees.

[Via Bayraider and Tech Digest]