MTV, T-Mob team up on mobile TV content for Europe

By Evan Blass

MTV Networks International and T-Mobile have announced a European partnership that will result in content from the cable giant being available to mobile TV subscribers in Germany (immediately), Austria (in September), and the UK (eventually). For Germans and Austrians, MTV has developed two channels, Music and Shorts, which consist of simulcast videos from one of the company's rare music-only stations, and a mixture of "optimized" versions of hit shows and unique made-for-mobile programming, respectively. Brits will also get the Shorts and Music channels (rather amusingly re-titled "Snax and Trax") along with "classic comedy stand up routines" and sitcom clips from MTV's fellow Viacom subsidy, Paramount. Being a member of the T-Mob just keeps getting better and better, it seems-
first it was free weekend WiFi, and now it's LC, Xzibit, and Spongebob right on your phone; life sure is sweet.

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