Reality TV embraces text messaging

Text messaging is playing a starring role in at least two reality TV shows this season, with the Apprentice asking contestants to design an SMS advertiting campaign and Top Chef offering viewers the chance to receive "personalized" weekly messages from the battling gourmets. In episode two of The Trump Show's fifth season, the Donald's minions are tasked with shilling Gillette's new five-blade Fusion razor via text, pitting Synergy project manager Pepi against Lee and the Gold Rush. Meanwhile, over at Bravo, Top Chef fans can sign up for messages containing insider info and a so-called behind-the-scenes look at the vicious backbiting and ingredient-tampering that we imagine goes on among these Emeril-wannabes. We're hoping that this Top Chef-style messaging catches on with other reality shows, as it would really buoy our spirits each day to hear the Survivor castaways complaining about their progressive hunger and misery.

Read- Apprentice [via textually]
Read- Top Chef [via textually]