Massive Auto Assault in-game ads announced

Several Joystiq readers are anticipating NCsoft's upcoming cliché-busting MMO Auto Assault, but this news might come as a shock. NCsoft have teamed up with in-game advertising firm Massive Incorporated, who will be bringing "real-life advertising" into the post-apocalyptic world of Auto Assault.

While NCsoft's Dorothy Ferguson seems confident that the ads will fit within the game environment, the futuristic feel of the game doesn't immediately strike us as a suitable setting for modern-day adverts. No word has been released yet on this partnership's effect on pricing; it may drive the monthly subscription cost down, but don't bet on it.

For those interested in experiencing the world of Auto Assault ad-free, there's an open beta (US link)(European link) this weekend, marking the final phase of beta for non-preorder customers.