Xbox Movie Showcase launches
Microsoft and Paramount Pictures have struck a marketing deal that will bring Paramount movie trailers like Mission Impossible 3 and Nacho Libre to Xbox Live starting April 12, not to mention the opportunity to sqare off against Tenacious D:
The Xbox Movie Showcase content includes HD movie trailers, exclusive theme packs, and graphics allowing Xbox gamers to customize their gaming experiences, theming their Xbox Live experience to "M:i:III" and "Nacho Libre." In addition, as part of this first-of-its kind agreement, stars of Paramount films, including Jack Black, will participate in Xbox's "Game with Fame," where gamers can enter for a chance to play a game online against their favorite celebrities. Taking the program off-line, Paramount's DVDs will be featured in a Digital Entertainment Lifestyle video promoted across Xbox kiosks in 30,000 retail stores worldwide.
Real movie stars on XBL, eh? Is there any chance Scientology-crazed A-lister Tom Cruise will stop jumping on the couch long enough to pick up a wireless controller? I'd like to know what L. Ron Tom and his silent birth bizarro bride thought about the Epsilon Program in GTA: San Andreas.
