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Softbank says farewell to Vodafone brand

Paul Miller, @futurepaul
April 15, 2006
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Vodafone K.K. might be third place in Japan, but as a former part of the world's largest phone company, you would think Softbank would want to keep the name around. But after buying the Japanese division of Vodafone for 14.9 billion USD, Softbank has decided to drop the name and go with a new one, which has yet to be announced. Along with the name change, Softbank plans to announce a new management line-up in April, along with having the Softbank pres move to a dual role over both companies. The acquisition should be complete by April 24th, so we suppose we'll know more then.

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