EA's new RPG: Project Gray Company (what?)

Here's the official website for EA's in-development RPG, current working title "Project Gray Company." According to the description, Gray will feature a "massive open world" and AI from the The Sims 2 . While you're there, check out the slightly over-produced video diary by creative director Chris Tremmel.

Since the marketing department at Electronic Arts seems to be having trouble coming up with a decent name for this title, I started racking my brain. Hmm...Something that says quality and makes people forget why they dislike EA. Would "Newer Scrolls: Oblivious" make it past the lawyers?