Why Why Wii

By Ken Weeks

It's officially time to start goofing on Nintendo Fanboys
over the horrible name of their next-gen console, the Wii (as in "Wee"). What the heck was wrong with
"Nintendo Revolution"? The new name looks like an unpronounceable typo of "WiFi" and sounds like a synonym for pee-pee—with a dash of Japanese weirdness thrown in. I'll admit I didn't do a triple back flip when they announced the name of the Xbox 360, but this is a branding  train wreck. Does Wii Fanboy have any kind of ring, let alone WiiFanBoy.com? Analysts aren't impressed and judging from that comment thread, neither is the public. It almost seems cruel to pile on.

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