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Playing "Ugly" Avatars

As someone who, admittedly, plays a level 60 Gnome (with pink hair and everything), I understand where people are coming from when they talk about the importance of the appearance of your in-game avatar. But if having a "pretty" avatar is so important, how do you explain all of the Horde players out there? Or even the numerous unattractive Alliance options? Kotaku ponders the question, while the source article on Guardian Gamesblog seems to assume that there are no ugly avatars. What about you - is your avatar beautiful or hideous, and why?