Photoblog: Inside the Xbox 360 Blogger Bus
No matter what your opinion is of Microsoft's E3 performance, there is no doubt that the evil monopolists from Redmond have blown away Sony and Nintendo when it comes to reaching out to alternative media. Sitting on a leather couch, in the comfortable air-conditioned confines of the Xbox 360 Blogger Bus (formerly leased by Def Jam Records), I'm starting to wonder why I spent yesterday cramped in sweaty show floor cubicle with 20 people complaining about connection speeds. It's a lovely respite from getting jostled by the unwashed masses in South Hall. Unlike the competition, Microsoft's PR staff is nice and helpful to bloggers almost to a fault. As I type, Geometry Wars is playing on four HD displays and jar of Twizzlers the size of a mop bucket sits on my lap. Of course, we at Joystiq and Xbox360Fanboy would never allow such blatant star treatment to sway our coverage of E3. (I'm spitting out the Twizzlers right now). All jokes aside, why is Microsoft the only one of the big three making an effort to specifically reach out to blogs?
Take the tour after the jump.
