Latest in Gaming

Image credit:

Study shows more support for in-game ads

Jennie Lees
May 17, 2006
Share
Tweet
Share

Sponsored Links

According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business.

The survey also looked at attitudes to in-game advertising amongst heavy and light gamers. Heavy gamers are more familiar with the concept of in-game ads, and are also more likely to buy products advertised in-game. The conclusion across all types of gamers leans towards the inevitable -- in-game ads will be a feature of the future.

With only 800 gamers surveyed, a larger segment may produce vastly different results, but these statistics are encouraging for firms like Microsoft's Massive who are working within this market.

[Via Gamasutra]







All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Google's COVID-19 reports show where people are obeying stay-at-home orders

Google's COVID-19 reports show where people are obeying stay-at-home orders

View
Skype rolls out 'Meet Now' calls that don't need a a sign-up or installation

Skype rolls out 'Meet Now' calls that don't need a a sign-up or installation

View
Disney+ will stop cropping old 'Simpsons' episodes in May

Disney+ will stop cropping old 'Simpsons' episodes in May

View
The latest iPad Pro disables mics when its case is closed

The latest iPad Pro disables mics when its case is closed

View
Ten years in, a look at the iPad killers that weren't

Ten years in, a look at the iPad killers that weren't

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr