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Rob Pardo and the Success of Warcraft

Joi Ito has a post up about Rob Pardo and the success of World of Warcraft as a casual game. And, while a lot of people (myself included) believe the game stops being so "casual" when players hit level 60, the experience up to that point is much more casual and accessible than in other games of this nature. And even at level 60, the raiding experience can be casual as well - if you can find, or build, the right type of guild.