EA to bypass carriers, sell mobile games direct

Chris Ziegler
C. Ziegler|06.17.06

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Chris Ziegler
June 17th, 2006
In this article: ea, ea mobile, EaMobile, mobile, spore
EA to bypass carriers, sell mobile games direct
Feel like you're getting held down by the man every time you check out your carrier's content portal and can't find the game you're looking for, simply because they chose not to carry it? EA feels your pain, too -- though more from the revenue-sharing perspective -- and they're looking to do something about it. Their Mobile division has announced they're hard at work designing a solution for buying mobile games (like Will Wright's upcoming "Spore") on your PC direct from EA and downloading the purchased binary to your phone from there. Obviously, they're looking to make the process as painless as possible; no amount of foolproofing could make a two-step process involving two devices as easy as downloading a game directly through your WAP browser, but hey, if this is what we have to do to get our Spore on, you'd best believe we'll be digging our cables out of the drawer.

[Via MocoNews]
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