Apple and movie studios negotiating iTunes Movie Store

This won't come as a surprise to anyone, though there's nothing wrong with vindicating the obvious every now and then: Variety (and Forbes, etc.) reports that Apple is currently negotiating with the Movie Studio Folk over establishing a movie store, presumably within iTunes. If you'll remember, Apple started selling Disney's kiddie hit "High School Musical" a few months back for $9.99, reinforcing the notion that Apple's looking to dish out movies at that optimum $10 price point. Not surprising, of course, is the fact that, according to the report, the Movie Men want to out-music-industry the music industry by pushing for variable pricing, which Steve Jobs is adamantly opposed. MacRumors and MacDailyNews dive deeper into the article (or you could, I suppose, read it yourself).

My only hope? We get better than the crappy 320x240 resolution videos currently in the iTMS.