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UK PSP advertisements ruled as inoffensive

It all started with a few tongue-in-cheek posters Sony put up to promote the PSP -- simple posters, with phrases such as "Your girlfriend's white bits here" and "Take a running leap." Sony voluntarily took down the latter poster, which was found near subway rails, but the prickly PSP posters prompted complaints from the population (say that three times fast).

The Advertising Standards Authority, who investigated the ad campaign after receiving 45 complains, has ruled that the posters were inoffensive and irreverent ways to promote the PSP's multimedia capabilities. The ASA has dismissed all the complaints.

You can view the ASA's verdict by clicking on the adjacent image.

[via GamesIndustry.biz]