Sony's Reeves and Hirai become executive VPs [update 1]

After 11 years each working for Sony, SCEE president David Reeves and SCEA president Kaz Hirai are moving up the corporate food chain. Both Hirai and Reeves have been now promoted to executive vice presidents of Sony Computer Entertainment's corporate executive group — try putting that on a business card.

Let's highlight some of the duo's choice quotes from the past few months:

• So, if [games] becomes a bit higher than $59, don't ding me, but, again, I don't expect it to be $100. – Kaz Hirai
• We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even it didn't have games. – David Reeves
• Riiidge Racer! — Kaz Hirai
  

Okay, so the last one is a bit of a cheap shot, but are overconfident voices what Sony needs to hear right now? These people will be making important decisions regarding the future of Sony, but are they too brazen? Only time will tell how smart a decision Sony has just made. Right now, it seems just a bit Krazy. Super Krazy.

[via PS3 Fanboy]

[update 1: Notice Krazy just got Super Krazy -- that's because we were sent a rather hilarious and extremely well-sketched webcomic about Kaz and Ken and we had to share it immediately. Thanks for the laugh, James!]