Should Apple rename the iTunes Music Store?

After I finished my last post I got to thinking (dangerous, I know): the iTunes Music Store name is hopelessly out of date. Let's think for a moment of all the things you can download from the iTMS:

• Music

• Music Videos

• Television Shows

• Short Films

If you include the podcasting section then the list is even longer:

• PDF's

• Video podcasts

• Audio podcasts

So, while music is still a large part of the iTunes Music Store it is only a part. I think it is about time (Steve, are you listening?) that Apple rebrand the store. I'm thinking 'the iTunes Media Store,' because that why they wouldn't even need to get new monogrammed towels.

Readers, you are all far more clever than I: should Apple change the name of the iTunes Music Store? If so, what should they change it to? Have at it in the comments, I really want to know what folks think.