The business end of the console wars
The console wars are everywhere these days -- even in Businessweek magazine, and the Wii and PS3 aren't even out yet!
Nintendo's high numbers in the market haven't been missed by stockwatchers; the Businessweek article points to the incredible success of the DS when projecting how the Wii will fare. But the article ventures behind the numbers and into surprisingly apt analysis, considering the type of publication. But perhaps that just goes to prove the widening of the gaming market, and its emergence as a true force in the global economy.
While the piece kicks off as a look at projecting the business side of the console wars, it quickly becomes a Nintendo love-in. We understand that mentality around here and can't help but fawn over the Wii ourselves. However, there are some interesting tidbits therein.
Why Wii will succeed (according to Businessweek):
Unique and innovative system offers developers more latitude
Price point -- no one can argue that Wii're cheaper!
Wider market -- count on the business-minded to pick up on Nintendo marketing to everyone, not just gamers
The glowing praise drops off near the end with the article's projected sales numbers for the PS3 and Wii. Despite the PS3's exorbitant pricetag, Businessweek expects the console to outsell Wii. Wii may just have to prove them wrong on that one.
