10 reasons why E3 went kaput

By Blake Snow

The breakers of the story, Next-Gen, have compiled a list of 10 reasons why they believe gaming's largest conference collapsed, or at least got a major downsize. Colin Campbell writes: "It may be called E3. It may feature some people looking at games in a big room. There may even be some free drinks. But it ain't going to be E3." Here are their summarized reasons:

  1. Poor ROI for game makers
  2. Nintendo, Microsoft, Sony and EA said "enough" (see number 1)
  3. Games coverage takes place 24x7 now instead of one month only (here's looking at you, Joystiq)
  4. "Winning" E3 doesn't mean jack for business
  5. Rise of publisher sponsored events
  6. Common sense: There are better ways of spending money (see number 1)
  7. The internet is faster than any "news" conference
  8. High cost and the $20 sandwich
  9. Resource hog (The Herculean Effort)
  10. Small is the new big

What do you think was the deciding factor in the conference's demise?

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