JVC Victor has answered that age-old question by dressing up their new XA-F112 (top) and XA-F52 (bottom) in all sorts of snazzy colors and calling it a day. The prices aren't anything notable, with the 1GB F112 going for around 17,000 Yen ($147) and the 512MB F52 managing 13,000 Yen ($113). The players support MP3, WMA and PlaysForSure, along with voice and line-in recording, and feature a mere organic EL display, yet manage to be almost an inch thick. But if no-holds-barred design isn't your thing or the risky color schemes are catching your eye, you should be able to pick one of these up this September in Japan.
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