That Apple + Coca Cola promo we mentioned in June has been made a reality, but only in Europe - at least for now. MSNBC is reporting that iTunes has launched "the deepest alliance of its kind" to promote the iTMS on Coke's website in the UK and Germany, as the company will also be giving away 70 million songs on its products in a promo that sounds just like the Pepsi partnership of a year or so ago. Interestingly, Apple declined to comment on whether shaking hands with Coke meant that they had to stop drinking from the Pepsi fountain.
It sounds like all you TUAW readers in the UK and Germany can keep your eyes out for the promotion to hit Coke's website and products sometime this month. Happy downloading!
Apple and Coke team up for European iTMS promotion
David Chartier|August 2, 2006 4:00 PM
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