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EA's Need for Speed gets street cred threads

Nick Doerr
August 3, 2006
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Commercial advertisements and corporate sponsorship have taken it to the next level, to the Xtreme, to the maxX, to the... whatever. While some may not mind the influx of ads inside our favorite video games, some find them very irritable. They aren't much of a concern in "realistic" games, which is why EA decided to team up with 55DSL (a clothing company) in their upcoming game Need For Speed: Carbon that is coming to every console in existence.

The clothing being worn by characters in the game will have all been exclusively designed by the folks at 55DSL but will be available to purchase as your own personal garb at EA-sponsored events or pre-order campaigns. Executive producer of Carbon, Larry LaPierre, had this to say about the partnership: "This partnership adds another layer of authenticity to our role in street culture." Role in street culture... what does that mean? Sounds like EA likes themselves, but they're allowed since they nearly own the universe. Still, if you're into getting game-designed clothes by an outside clothing company, Carbon comes out this November so pre-order now and snag a street cultured t-shirt.



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