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Nintendo of Korea gets seal of (dis)approval

File this under "too despairing to be fiction." 4 color rebellion has been investigating Nintendo of Korea, which was supposed to launch in July to show a bigger drive into the South Korean market. Currently, Nintendo is distributed through Daiwon, who "does a notoriously terrible job of handling Nintendo."

Unfortunately, it seems Nintendo's foray into South Korea has been less than stellar. As 4cr explains in a first-hand account, Nintendo of Korea is more of a red herring, and all distribution is still run by the infamous Daiwon.

The entire account is disgusting, with one Daiwon representative, who "spoke like an uneducated thug," displaying open animosity about the company. "Did you see Nintendo written on this building?!," he exclaimed, "we don't ****** care about that ****!" The account indicates Nintendo either does not care about the Korea, or has decided not to put effort into infiltrating the market. With the worldwide Wii launch fast approaching, Iwata et al. need to re-examine its focus on penetrating new regions.