"This is Living" commercial induces yawns, nods

Nick Doerr
N. Doerr|09.06.06

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Nick Doerr
September 6th, 2006
"This is Living" commercial induces yawns, nods
All right, so the big bad Blu-ray ad has gone live in the UK, toting the "This is Living" slogan. What's it like? Watch for yourself, or read on. Essentially, we get to hear a woman talking about Blu-ray to an implied group of people who (like the man wandering around his home) are stuck in the "past", technology-wise (even though a quick glance around this apartment reveals a bookshelf worth of VHS anime). It's a fairly clever commercial, but the fact remains -- it's kind of boring. It's sort of like the first five minutes of a drama, except nothing dramatic ever happens. They get the point across, but is this living? There are probably a few people left in the world who live like the poor old chum in the commercial, sporting bookcases of VHS tapes and sugar cubes. The commercial definitely appeals more towards everyman and not the techno-junkie. What do you think? Good move? Our money is on yeah, but future commercials should try something a bit more exciting.

[Thanks to Andrew Yoon for this tip as well!]
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