Apple's new mag ad campaign

Our buds and brothers at Blogging Stocks recently dove into news that Apple has developed a band-spankin'-new in-print ad campaign: notably, a 14-page booklet (!!) included in a few US magazines, including a recent issue of Entertainment Weekly. MacDailyNews first reported on it, and BS sees it as an opportunity for Apple to break their trend of promoting form over — nay, instead of — function.

Check out both Blogging Stocks for their analysis and MacDailyNews for the story. You can also view the entire booklet, compliments of an MDN reader.

Recommended