TI's DLP sponsoring Monday Night Football

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Richard Lawler
September 12th, 2006
TI's DLP sponsoring Monday Night Football
Keeping the football HD advertising bandwagon moving is Texas Instruments, with their "It's the mirrors" campaign sponsoring Monday Night Football as well as NFL & BCS coverage on Fox. They're joining the Official HDTV of the NFL Samsung, MNF advertiser Wal-mart, Hitachi, Pioneer and others running HDTV ads frequently during football games. Last night it looked like HDTV ads outnumbered beer promos by a wide margin. Some people might be worried about HDTV not booming but good luck telling these guys that, they've clearly shown their expectations for the market.
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