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Sony @ CEDIA - 52-inch 1080p, 40- & 32-inch 720p BRAVIA LCDs

Richard Lawler, @Rjcc
September 13, 2006
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Remember the 52-inch 1080p and 720p 40- and 32-inch BRAVIA LCDs Sony announced in Japan recently? They have officially announced their US availability prior to CEDIA 2006. First the the big guys, the 1080p 52-incher comes in two flavors, the KDL-52XBR2 and KDL-52XBR3. The XBR3 has the high-gloss piano black bezel we know you love so much while the XBR2 has a silver finish. Both include BRAVIA Engine Pro image processing built around Sony's DRC-MFv2.5 for upconverting lower-res signals, and WCG-CCFL backlighting for better color contrast. They feature a 1,300:1 on-screen contrast ratio (7,000:1 dynamic), 8ms refresh time, with three HDMI and component inputs. Both will ship in November, with MSRPs of $6,800 for the XBR3 and $6,500 for the XBR2. At the lower end Sony has added two S-series LCDs also shown previously in Japan, the 40-inch KDL-40S2400 and 32-inch KDL-32S2400, both featuring a 1366x768 (720p) resolution. They have the same Advanced Contrast Enhancer (ACE) as the 52-inch models, with 1,300:1 contrast ratio (5,000:1 dynamic), plus "invisible" bottom-mounted speakers and will retail for $2,600 (40-inch) and $1,700 (32-inch) when they begin shipping in October. The 52-inch XBRs will have a fight on their hands with the similarly-spec'd Samsung and Sharp models hitting this fall.

Update: Added images of KDL-32S2400 & KDL-52XBR2 after the break.


Sony KDL-52XBR2
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Sony KDL-32S2400:






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