T-Mobile launches "myFaves" service, new branding

Chris Ziegler
C. Ziegler|10.02.06

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T-Mobile launches "myFaves" service, new branding image
T-Mobile launches "myFaves" service, new branding image
T-Mobile is dead, long live T-Mobile. October 2006 is looking to mark some major changes for the States' fourth-largest carrier, dropping their corporate branding in favor of what you see above -- a decidedly... well, bubblier font, along with a fresh slogan, "Stick Together." The color scheme (pink, and lots of it) carries over, but the spokesperson, Catherine Zeta-Jones, does not. On a related note T-Mobile is taking the opportunity to launch their myFaves service (reminiscent of Alltel's My Circle) which lets customers place calls airtime-free to five folks of their choice, regardless of carrier. It seems a little sketch that they're restricting the use of myFaves to certain handsets with special firmware -- but with plans starting at $40, we suspect plenty of folks will be willing to pick up new hardware to get in on the action.

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