Datel Xport vs. XSATA?

Reader Hot Zizzy spotted the Datel Xport 360 at Best Buy for $39:99. Here's the feature list:

• Transfer data between your Xbox 360 hard drive, memory cards and PC quickly and easily

• Bonus Xbox memory card adapter lets you transfer original Xbox game saves to your Xbox 360

• High-speed USB 2.0 transfer rate won't keep you waiting for data to transfer

• Docking station plugs into your PC for fast, flawless data transfers

• Simply drag and drop files while you're connected to your PC

Is this the same device as the Datel XSATA (pictured at right) under a different name? They are both the same price. Note that the description is also nearly identical to the Datel Transfer Kit, making things even more confusing when comes to this company usually interesting products.