Heroes and Apple

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Erica Sadun
November 15th, 2006
In this article: Abs, Apple, Cult, Heroes, Pasdar, TV, Ventimiglia
Heroes and Apple

Apple is known for savvy product placement deals, particularly on TV. Its prominence in Aaron's Sorkin's "Studio 60 On the Sunset Strip" is both well planned and widely known (in 2003, Sorkin helped promote PowerBooks in an Apple product introduction video). Macs, particularly laptops, have also appeared extensively in shows like "Veronica Mars". So why was I so surprised to see Apple credited on a recent episode of NBC's "Heroes"? Because as far as I know, I have never seen an Apple product on that show. Yes, the show is available at the iTunes store, where it sells well, but have any of you readers seen actual Apple hardware placements in the show itself? Let us know in the comments.

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