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BusinessWeek interviews Miyamoto and Ashida about the Wii

David Hinkle, @davehinkle
November 16, 2006
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BusinessWeek recently interviewed Nintendo's Shigeru Miyamoto and Ken'ichiro Ashida about the Wii. They inquired about all things Wii related, such as initial ideas behind the controller and creating a cost-effective console. They found out that the current goal of the company to turn people from all walks of life into gamers originally came from a desire to get gamers' moms playing.

So moms were a key target audience for this console?

Miyamoto: Our goal was to come up with a machine that moms would want-easy to use, quick to start up, not a huge energy drain, and quiet while it was running. Rather than just picking new technology, we thought seriously about what a game console should be. [CEO Satoru] Iwata wanted a console that would play every Nintendo game ever made. Moms would hate it if they had to have several consoles lying around.

Ashida: We didn't want wires all over the place, which might anger moms because of the mess.

If that was Nintendo's goal all along, they should've just asked us. We have the most brilliant idea for a simulation game where you play a soccer mom and must drop the kids off at practice, making sure you take turns with care so that the children do not spill their juice boxes all over their uniforms (patent pending). There's still time Nintendo, all you need do is shoot us an email.

[Via NeoGAF]


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