SCEA marketing VP talks about crying babies

With the PS3 a paltry few hours away, Sony heads are pulling all the stops to make those who don't get one feel better less angry about the situation. One of those Sony heads hard at work is Peter Dille, senior VP of marketing at SCEA. Unsurprisingly, Mr. Dille feels good about Sony's marketing direction.

In an interview with N'Gai Croal of Newsweek, Mr. Dille calls the (in)famous crying baby ad "the ultimate Rorschach test." He explains that whatever you feel about the PS3 after watching the commercials that "those answers are true, if that's what it means to you." He also goes on to dismiss Microsoft's accelerated demos for Gold members and blogging community, indicating the PS3 is in a far better position in both areas.

So, if the crying baby ad is the ultimate Rorschach test -- and whatever we think about it is true -- does that mean the PS3 is creepy and disturbing if we felt that way? While Mr. Dille is quite confident in Sony's efforts, we haven't exactly seen this massive influx of positive buzz about the PS3. Trucking out a bunch of celebrities isn't proof; they're what we call paid spokespeople.