Microsoft buys out SportsCenter ad space, for a night [update 1]
Tonight's edition of ESPN's SportsCenter (11pm EST/8pm PST) will feature Microsoft as sole advertiser. Viewers sticking around for commercial breaks will be force-fed a full seven minutes of Xbox 360 advertising, topped with spots like "Cops & Robbers" and "Mad World." The ads tie into a contest sweepstakes that asks viewers to answer questions about the commercials in order to enter (don't worry, each clip is also viewable on the entry page). In case you're lazy, here are the answers:
What does Marcus Fenix find in the puddle? (Answer: Cherub)
What's the name of the person who starts the game? (Answer: Geoff)
How many steering wheels are in the final scene? (Answer: 2)
What's the first game to get jarred loose? (Answer: Gears of War)
Which of the following titles are referenced on the cars' license plates? (Answer: Gears of War, Halo 3, Forza 2)
[Update: Microsoft just sent us a note that the original announcement contained some errors. They've updated the official sweepstakes website with the following corrections: 1) People are not automatically entered into the sweepstakes; they have to get 3 out of the 5 questions correct to be in it. 2) People do not win a free trip to Bristol, Connecticut to visit the set of SportsCenter, but will win "a trip to New York, including a tour of the ESPN Studios." 3) The date that the sweepstakes ends is December 19 and not December 18.]
