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GamePro Family attempts ESRB v2.0

GamePro Family birthed on the interwebs recently and is GamePro's second attempt at getting parents informed about the types of games their kids play or want them to buy. GameProlaunched a magazine in the early '90s for parents called PlayRight -- it failed. A PlayRight column survived in GamePro magazine until 2004. GamePro Family seems to be another incarnation of PlayRight, with GamePro management, once again, trying to do the right thing and teach parents about gaming.

The problem is that the ESRB is already there to do "the right thing." Would the GamePro management please wake-up and put some money and effort into their flagship publication? Maybe management thinks this is some kind of PR/marketing effort and if parents go to GamePro Family, instead of the ESRB's website which has a full blown ad campaign backing it, that parents will want to subscribe to GamePro for their children? That idea sounds utterly convoluted, but why else do this PR based website in the era of the ESRB?

[Via GameSetWatch]