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'Luxury' gaming PCs: When a solid-gold PS3 isn't enough

The Associated Press writes

about high-end, "luxury" gaming PCs easily overpowering the consoles. The computers cited from Alienware and Falcon Northwest cost $5,400 and $9,600 respectively. (The Falcon PC includes a 30-inch display at that price.)

Our first reaction was, "So what, of course PCs are faster." Then, we moved to, "How much again!?" There seems to be a sense of pride in enthusiasts spending a lot of money on their PC. At a recent Nvidia event, audience members in the front rows were thanked for being such strong supporters of the company; they'd each spent about $1,000 for SLI setups on their current gaming machines. Yes, that's just for video cards.

Is the ability to appreciate gaming rigs for their price just a gene we're missing? Are we getting old and cranky? Where's our pudding?