Latest in Gaming

Image credit:

Female game shoppers persuaded by freebies, determines survey

James Ransom-Wiley
December 9, 2006
Share
Tweet
Share

Sponsored Links

Attention would-be game marketers: According to the "Customer Focus Tech Savvy" survey, Gen-Y females are suckers for the ol' special offer -- who isn't? Thirty-two percent of participating females, born between 1977 and 1994*, agreed that "special offers like free items or discounts" are the most important factor in deciding where to purchase video games. Not surprisingly, "parents" and "adults" (the other vague statistical categories polled) agreed.

Retailer owners may also take solace in the discovery that almost no one surveyed thought herself attracted to helpful staff or demo kiosks. Just stick with the swag and pimply-faced dimwits.

*Range used by survey; official Generation Y range varies: "there is no precise consensus as to which birth years constitute Generation Y. For instance, while the periodical American Demographics typically uses 1976 to demarcate the start of Generation Y, the demographers Howe and Strauss have consistently used 'the High School class of 2000,' or those born in 1982 as their demarcation" [Wikipedia].





All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Windows 10's Start menu is getting a visual refresh

Windows 10's Start menu is getting a visual refresh

View
Oppo put a 48MP camera and 5,000mAh battery into a budget phone

Oppo put a 48MP camera and 5,000mAh battery into a budget phone

View
Vizio's new 4K TVs start at $230

Vizio's new 4K TVs start at $230

View
The Morning After: OnePlus gets back to sub-$500 phones with the Nord

The Morning After: OnePlus gets back to sub-$500 phones with the Nord

View
'GTA V' brings transphobia to the next console generation

'GTA V' brings transphobia to the next console generation

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr