I've got to admit, parts of this Hollywood Reporter interview feels like a rehash of Pardo's keynote at the Austin Game Conference back in September. New and interesting tidbits include an officially increased subscription count at 8 million worldwide and an interesting discussion of microtransactions. Pardo tells us that while such microtransactions might work for some games (he uses the possibility of extra songs in Guitar Hero as an example), it doesn't work for MMO's, or at least not World of Warcraft:
What's fun about "WoW' is going into a dungeon and completing a particular quest and then being rewarded with a really cool item that your character can wear to show the other players that you've accomplished something. If you could suddenly buy that item, it would really cheapen that idea of accomplishment.
The Hollywood Reporter on Rob Pardo
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