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Warner Bros. to distribute Codemasters games

The on-again, off-again game-industry history of Warner Bros. seems to be "on," with the announcement just days ago that the company plans to buy 10 percent of SCi; now Warner Bros. says it will distribute Codemasters games in North America. According to Reuters, the distribution deal will begin in April, 2007 and will run through May, 2008. Financial details haven't been announced.

Time Warner has maintained a positive attitude about its online distribution-and-publishing business, GameTap; could the Warner Bros. announcement be a step towards original retail publishing?