Ad critic: cooking with Wii

Gaming site Jeux France has uploaded this Japanese ad for the Wii version of Cooking Mama. Since Nintendo's video commercials, which point the camera at the players themselves, would not translate effectively as a stationary print advertisement, publisher Taito has decided to rotate the camera 180 degrees and present the Wii as a cooking utensil.

The logic here, of course, would be, "if you buy this game, you will chop peppers. Peppers are food. Everyone likes food; ergo, everyone will want this game" — or something similar, we're sure. The advertisement is minimalistic — lots of unused white space — placing a greater emphasis and surface area on the pathos-appealing mock-up of the Wiimote being used to cook eggs and prepare meals while relegating screenshots to a tiny row on the bottom.

We think it's a fair assessment that Cooking Mama is not pushing the graphical limit even for a Nintendo Wii game; in fact, it looks identical to its DS counterpart. The raison d'etre for the game is an experience that is meant to be easy and fun to play for a wide demographic. In that context, do you think the ad is effective?

See also: Ad critic archive

[Via bits bytes pixels & sprites]