1:02pm We're starting up. Talking about Samsung's mission to produce relevant high-quality products to
enrich user's day to day activities. Over the past 5 years they've been focusing on feature-rich and attractive,
user-friendly design and mobility.
1:06 Introducing Samsung Senior VP. Focus on Samsung as great general
contractor of open technologies to deliver the best of digital lifestyles products. World's fastest growing brand over
the past 4 years. Winning more industrial design engineering awards than any other company over the last 5 years.
1:08 Partnership with XM and 3 new products developed to be shown here at CES. Announcing partnership with
DirectTV for a new set top box. Partnership with Time Warner Cable to deliver most robust integrated HD platform for
consumers around the world. Samsung and Comcast will work together to deliver the first OCAP-integrated set top box for
cable to be delivered in the fall of 2006. Initial order of 200,000 units. Work with Texas Instruments around
micro-displays -- first to deliver the first DLP LED HDTV platform.
1:09 Samsung wants to be open to work
with providers and devices -- staying away from closed market sectors. Worrying about what consumers want. Proud to be
the open company.
1:11 John Ready VP of Visual Display. Introducing 16 new DLP display models with 9 capable
of 1080p. Industry's first LED light source to provide 20,000 hours of continuous light without degradation over time.
First OCAP-integrated sets later this year.
1:13 In Plasma, 10 new displays with improved color and
brightness. New Filter-bright technology reduces ambient glare in the room and reduces picture brightness to optimize
for the room conditions. Cosmetically more choices in the plasma line with bottom speaker designs, sleek speaker
designs, swivel designs and new color options.
1:14 Digital CRT market -- introducing four new models, 2
30-inch models and 2 27-inch models.
1:15 Jim Sandusky Senior VP of marketing for Digital Audio and Video
Products. Samsung will be introducing the industry's first true HD upconverter outputting 1080p from standard DVD
disks. Generally hypoing their Blu-ray players.
1:17 Showing portable media player YP-Z5 in 2GB and
4GB configurations. 1.8-inches LCD and 38 hours battery life.
1:19 Showing portable XM players with
recording capabilities in the car and on the go.
1:21 Thomas Reed talking about copy-protection on HD
networks. Hana alliance: NBC Universal, Charter Communications, Sun Microsystems, Samsung, Mitsubishi and JVC working
together on the standard.
1:25 Greg Prendergast VP of sales, information and technology division.
Introducing new large format displays and new printers including the world's smallest laser printer and world's
smallest monochrome all-in-one printer/copier/scanner.
1:26 Peter Scarzinsky, Mobile Phone division. Samsung
awarded best in innovation for the i730 at this year's CES.
Introducing products allowing broadcast access technologies to handset devices, and ultra-slim phones. Focusing on
entertainment on demand. Development of industry's first UMTS products launching on Cingular network. First 7-megapixel
cameraphone. Development of Mobile TV.
1:29 Industry's first hard disk phones, using Microsoft DRM with 3GB
storage. WiBro, WiMax and high-speed wireless.
1:31 We're done -- uber-brief Q & A sees Samsung
predicting "Nothing but Blu skies"... yes, they really did.
After: hard to walk without bumping
into people here on Samsung's 25,000 square feet of show floor. By far the coolest display is the miniature
models enjoying Samsung gear all It's a Small World-style... somehow they managed to capture the Engadget team hard at