Latest in Ads

Image credit:

Commercial skipping to cost $8 billion in TV ads this year?

Share
Tweet
Share

Sponsored Links

We can't vouch for the number -- that's their job -- but JupiterResearch has a recently published report that gets a lot right when it comes to DVR use. They claim that 53 percent of DVR subscribers use their DVRs to skip commercials, and that if all of those households skip commercials 100 percent of the time (unlikely) cable and broadcast TV advertisers would be at risk of losing around $8 billion of the $74 billion they spend on ads in 2006. Sounds rather doom and gloom, and JupiterResearch also contradicts the idea that DVR users watch a whole lot more TV to make up for those missed ads. But luckily they manage to reach a much more reasonable solution than most: networks and advertisers should rethink programming and ad strategies to cope with the way consumers are using DVRs. Not rocket science, we know, but JupiterResearch sees some of the current efforts by the networks not only as ineffective, but as a penalty to users -- which doesn't really do anybody a lot of good.

In this article: ads, advertising, dvr, jupiterresearch, tivo
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

AT&T hikes TV Now prices by as much as $15 per month

AT&T hikes TV Now prices by as much as $15 per month

View
Samsung won't support Linux on DeX once Android 10 arrives

Samsung won't support Linux on DeX once Android 10 arrives

View
Twitch 'Watch Parties' let streamers watch Prime Video with viewers

Twitch 'Watch Parties' let streamers watch Prime Video with viewers

View
Recommended Reading: The Google Stadia controller prototypes

Recommended Reading: The Google Stadia controller prototypes

View
These $259 Bluetooth headphones are only $79 today

These $259 Bluetooth headphones are only $79 today

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr