Latest in Eric schmidt

Image credit:

Google chief sez: "Your mobile phone should be free"

Share
Tweet
Share
Save

Sponsored Links

In the beginning...we had Burma Shave, then there was Google. They've been tiptoeing around the cellphone interface for awhile now, but if you think they're just testing the waters, think again. With the introduction of AdWords for Google's mobile search service, the cellphone has become Google's next platform for growth. As hand-held computers coax their owners into spending 8 to 10 hours a day watching TV, surfing the web, listening to music, shopping, texting, navigating GPS, snapping pictures, and streaming videos, Google expects cellphone advertising to one day match their computer-based ad revenue which already generated about $10 billion for the year. Indeed, ads are expected to become so prevalent that "your mobile phone should be free," as Google CEO, Eric Schmidt, told Reuters. While he conceded that phones may never become totally free for the consumer -- at least outside of Mr. Lee's Greater Hong Kong -- advertising will drive down the costs substantially as it has for newspapers. Oh fun.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share
Save

Popular on Engadget

LastPass patched a bug that could have exposed your passwords

LastPass patched a bug that could have exposed your passwords

View
Amazon's Fire tablets and Kindles are on sale for Prime members

Amazon's Fire tablets and Kindles are on sale for Prime members

View
How to buy a gaming headset

How to buy a gaming headset

View
OnePlus will unveil the 7T on September 26th

OnePlus will unveil the 7T on September 26th

View
Vivo's NEX 3 is a bezel-less 5G phone with a 64-megapixel camera

Vivo's NEX 3 is a bezel-less 5G phone with a 64-megapixel camera

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr