10 megapixel cameraphone or that crazy new VLUU i70 with HSDPA we checked over the weekend. Those products like all their "world's first, biggest, fastest" claims are mere props meant to you lure you into their mainstream lineup of gear. You know, like their new i7 (pictured), NV11, and L74 digital cameras. Ok, the i7 isn't your run-of-the-mill digicam as it sports an MP3 player and rotating 3.0-inch LCD 'round back for use as a video player pumping simulated SRS 3D sound. As a camera, it delivers a 7.2 megapixel sensor, 3x optical zoom Samsung NV lens, Advanced Shake Reduction technology, an ISO 1600 setting, and the ability to record SVGA quality MPEG-4 video. The NV11 is the followup to their award winning but lambasted NV 10. We're still looking at a 10.1 megapixel shooter only now with a 5x Schneider-Kreuznach optical zoom lens, 2.7-inch LCD, ASR stabilization, and the ability to record 30fps VGA video in MPEG-4 format. The L74 goes wide with a 28mm wide-angle 3.6x optical zoom lens like Panny's DMC-FX01 before it. It also brings a 3.0-inch LCD, ASR anti-shake, face recognition, ISO 1600 sensitivity, and the ability to record to MPEG-4 at SVGA resolutions. No prices or availability but we should expect these to escape Korea (and their VLUU branding) later in the year. Pics of the other two after the break.