Publisher blames console transition for poor mag sales

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Future Publishing executive James Ashton blamed the console transition and growth of mainstream video game coverage for poor magazine sales today. Said Ashton in speaking with Games Industry, "[Transitions] always depress the magazine market... Game magazines sell to the most committed members of the gaming community, and with PlayStation in a transition, the numbers are what the numbers are." But overall game mag sales continue to decline, so let's just state the obvious; print doesn't lend itself well to ephemeral news anymore. Focus on "compelling and rich" editorials, and the medium will still hold a seminal place in the industry. But I can't guarantee the discontinuance of a waning audience.

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