Microsoft continues to support DS, but not PSP
asked Shane Kim, Microsoft Corporate VP, about the possibility of Microsoft games appearing on handhelds. His answer? "We do it today. We don't publish those titles directly ourselves, we are creating intellectual property that have great appeal to customers of handheld devices. Whether you're talking about mobile or the DS -- you probably won't see it on the PSP, though."
Why the Nintendo love? Well, Microsoft wants to target the kids that seem to shy away from Xbox's older demographic. Get those kids hooked on their properties on the DS, and then hope to reel them over to the 360: "Nintendo's fine. Particularly when you talk about some of our titles from Rare. A Kameo or a Viva Pinata on a DS makes a lot of sense in a lot of ways from a franchise perspective."
However, wouldn't one of Microsoft's more mature properties, like Halo, fare better on a handheld that not only has better tech, but has an audience that would be interested in such a product? Unless Microsoft has handheld ambitions of their own ...
