Circuit City busts out the used games
Cheap Ass Gamer points to Circuit City's new pre-owned games section on the retailer's website. GameDaily reports that an analyst from Lazard Capital Markets is doubtful the 'experiment' (Circuit City has less than 50 used games for sale) will do much to loosen GameStop Corp's grip on the used-games market. In order to be competitive, Circuit City would have increase its inventory of both new and used games, in order to restock its store locations to balance supply and demand; and a sophisticated inventory and pricing system would need to be put in place, headed by a sales team that could accurately appraise trade-ins. "Importantly, Circuit City is not the first 'big box' retailer to test pre-owned game sales, with Best Buy experimenting with used product sales as recently as last year, with limited success according to our checks," says Lazard.
[Thanks, Yoon]
